Presented the Global Brand Simplicity Index 2017
Global brand strategy, design and experience firm Siegel+Gale (www.siegelgale.com) last week announced the findings of the seventh annual Global Brand Simplicity Index™(www.simplicityindex.com). The research...
Internet access growing worldwide but remains higher in advanced economies
(By Jacob Poushter, PewResearch Center)
In many advanced economies, the ubiquity of the internet is now a given. It permeates commerce, social interactions, politics, culture...
¿Cómo le fue a las revistas este 2016?
(By Jazmin Garibay, www.merca20.com)
La inversión en publicidad que registraron las revistas impresas en México durante 2015 fue de 141 millones de dólares, de acuerdo...
El 94% de los españoles posee un smartphone
Kantar ha lanzado la nueva edición del estudio Connected Life. Este estudio trata sobre el consumidor conectado. Los datos revelan que los españoles tienen...
How Companies Will Use Social Media In 2017
(By Ryan Holmes, hootsuite.com)
Let’s travel back to a simpler time, shall we? It’s November 6, 2007, and Facebook has just launched something called Pages....
Los españoles, más conectados a las redes sociales que sus vecinos europeos
El uso de las redes sociales en España experimenta un “crecimiento brutal”: los internautas españoles se conectan cada semana a una media de 6,2...
Why Marketing Needs to Work With Analytics
(By Alex Wolk www.business2community.com)
Why should your social media and or content team members work with the analytics team more closely?
In the fast-paced, ever-changing digital...
McKinsey: The age of analytics: Competing in a data-driven world
Big data’s potential just keeps growing. Taking full advantage means companies must incorporate analytics into their strategic vision and use it to make better,...
