How Facebook sees the future of advertising and marketing
By DEAN CARROLL
Despite the recent problems around the measurement and performance of adverts on Facebook, the social network’s South East Asia client partner, Rahul...
6 Must-Do’s for Effective Social Media Marketing
By Jonathan Long
A lot of businesses do social media marketing wrong. They hear everyone screaming, “You must have a social media presence,” but what that...
How to Make Sure Your Digital Marketing Strategy is Results-Driven
By: Alexandra Tachalova
To measure, or not to measure?
When it comes to outlining potential metrics in digital marketing, I always ask myself a question: “Can...
50 Unknown Facts and Figures about Vertical Video Advertising
(By www.Reelnreel.com)
Vertical video is the new up and coming trend in mobile advertising. These give better user experience. The users need to rotate their...
¿QUÉ ES EL CUSTOMER EXPERIENCE MANAGEMENT Y CÓMO AYUDA A LA ESTRATEGIA DE MARKETING?
CRISTINA DE LA HERA
¿Quién dijo que comprar es aburrido? ¿Por qué no facilitar y mejorar la experiencia del cliente a la hora de comprar?...
How to Take Social Media Marketing Global & Local at the Same Time
By Kaya Ismail
LONDON — Devising a social media marketing strategy for a global audience isn’t as simple as translating your tweets.
That was one of...
How Companies Will Use Social Media In 2017
(By Ryan Holmes, hootsuite.com)
Let’s travel back to a simpler time, shall we? It’s November 6, 2007, and Facebook has just launched something called Pages....
26 Lessons From Social Media Marketing World 2017
By Steve Rayson
Forget Paris, I love San Diego in the springtime. I particularly love the Social Media Marketing World event.
It is a great chance...
WHY STORYTELLING IS INTEGRAL TO EMOTIONAL MARKETING
By JOHN WALDRON
If you want to make a lasting impression with your inbound marketing efforts, know this – emotional marketing works.
Why does it...
Estas son las últimas tendencias del Marketing Digital
Por Sergio Ramos
El marketing ha evolucionado de manera increíble desde sus inicios. Incluso en esta era digital, las compañías y agencias deben adaptarse cada año...
