A Realistic Perspective on Performance Reviews
The traditional process of performance reviews is clearly losing ground to more unconventional methods. In fact, only 8 percent of businesses think their performance...
Why Marriott Is a Content Marketing Mecca
JW Marriott's 'Two Bellman' is an action-comedy film produced Marriott Content Studios. Credit: Marriott Content Studios via YouTube
By Drew Neisser.
What's that adage? "Give a...
Marketing today
Communication
Advertisers stay faithful to online ads, despite mounting concerns
by Nick Manning
This year’s media and marketing headlines have been dominated by growing concerns about online advertising, and specifically programmatic delivery.
Marc Pritchard’s much-publicized and...
The Top 8 Social Media Marketing Trends in 2017 [Infographic]
By Jomer Gregorio
In 2016, social media continued its rise with more than 2.3 billion active users and more than 1.9 billion active mobile social...
Tendencias del marketing 2017-2018
En 2017-2018 los marketers deben prestar atención a MAO: Mobile, Audiovisual y Omnicanal. Quien no lo entiende está fuera del juego.
Recordaremos al 2017 como...
How Facebook sees the future of advertising and marketing
By DEAN CARROLL
Despite the recent problems around the measurement and performance of adverts on Facebook, the social network’s South East Asia client partner, Rahul...
Pequeños hoteleros se capacitan en marketing digital
Foto: Erika Moreno
José María de Juan Alonso, experto en turismo de CBI.
Un 70% de los hoteles que pertenece a la Asociación de Hoteles...
De Kardashian a Alexis: cómo los “influencers” cambian la cara al marketing
Por Daniel Pérez Pavez
Considerando que en Chile existen 1,7 millones de usuarios en Twitter, 10 a 15 millones personas están activas mensualmente en Facebook, 4,8...
En épocas de crisis, el Marketing cobra mayor relevancia
Generalmente, las pequeñas empresas no le dan el valor al marketing y se dedican a llevar adelante su negocio de la forma tradicional, sin...
Demand for digital marketers and content curators exceeds supply in 2017
By Laurie Fullerton
The study polled over 300 directors, vice presidents, C-level marketing executives, as well as hiring managers. Focusing on the issues and trends...
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