Internet access growing worldwide but remains higher in advanced economies
(By Jacob Poushter, PewResearch Center)
In many advanced economies, the ubiquity of the internet is now a given. It permeates commerce, social interactions, politics, culture...
Competing in a world of sectors without borders
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Rakuten Ichiba is Japan’s single largest online retail marketplace. It also provides loyalty points and e-money usable...
Marketing today
Communication
Demand for digital marketers and content curators exceeds supply in 2017
By Laurie Fullerton
The study polled over 300 directors, vice presidents, C-level marketing executives, as well as hiring managers. Focusing on the issues and trends...
Evaluaciones de producto: el marketing y la estrategia de miedo, incertidumbre y duda
POR DAVID HARLEY
A principios de 2017, Kevin Townsend me invitó a comentar, junto a otras personas, sobre la cómo la necesidad de comercializar productos...
7 eficaces estrategias de marketing turístico
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El turismo cada vez es más importante en nuestro país, siendo uno de los destinos con mayor afluencia de turistas, tanto si hablamos...
The risk and rewards of brands taking on Trump
As both Starbucks and Uber receive very different reactions after taking a stand in Trump matters, marketing experts weigh up whether brands should get...
El marketing en la presentación del nuevo Iphone X
En la presentación de sus nuevos teléfonos, Apple hizo un enorme despliegue de marketing.
No solo estrenó su espectacular centro de operaciones y dio a conocer tres...
Pequeños hoteleros se capacitan en marketing digital
Foto: Erika Moreno
José María de Juan Alonso, experto en turismo de CBI.
Un 70% de los hoteles que pertenece a la Asociación de Hoteles...
Internet access growing worldwide but remains higher in advanced economies
(By Jacob Poushter, PewResearch Center)
In many advanced economies, the ubiquity of the internet is now a given. It permeates commerce, social interactions, politics, culture...
EL 97 POR CIENTO DE LAS EMPRESAS ...
By Alicia Vela
Las empresas que conforman el Ibex 35 continúan incrementando su presencia online. Así se desprende del informe Presencia de las empresas del...
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'Incremental spend on social is a must. Maintain brand consistency across channels to have one cohesive message and use social as an extension of advertising efforts.'
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