China seen as the world’s e-commerce powerhouse
Consumable categories purchased online are growing fast in China, as non-edible categories dominate China’s top online CPG purchase and there is significant room for...
TENDENCIAS EN EL MARKETING DIGITAL CON MICROINFLUENCERS PARA 2018
El video seguirá siendo el rey; la batalla por la visibilidad incitará a mejorar las tácticas y aceptar las reglas de las redes sociales;...
Marketing today
Communication
Presentación del Índice de Inversión Publicitaria 2016
Hoy 15 de Febrero de 2017, se ha presentado en la Asociación de la Prensa de Madrid, el Informe i2p (Índice de inversión publicitaria)...
Cómo cambia el marketing en la era digital
Por Javier Poveda
Milénicos, “influencers” y “youtubers” se han convertido en los principales portavoces y generadores de contenido de grandes compañías, precisamente por el grado...
WHY STORYTELLING IS INTEGRAL TO EMOTIONAL MARKETING
By JOHN WALDRON
If you want to make a lasting impression with your inbound marketing efforts, know this – emotional marketing works.
Why does it...
Hong Kong lagging Singapore in Internet marketing
By CMO Innovation editors
Image credit: iStockphoto by Getty Images
Singapore Internet marketing is much savvier than Hong Kong. This, according to research by WL Media...
Exciting Trends In Marketing Automation
By Stephen Twomey
How do you define Marketing Automation?
As a marketer, you likely have a basic knowledge of what automation in marketing is and what it...
The Top 8 Social Media Marketing Trends in 2017 [Infographic]
By Jomer Gregorio
In 2016, social media continued its rise with more than 2.3 billion active users and more than 1.9 billion active mobile social...
Will the “China dream” lift Chinese brands?
Written by Tom Doctoroff, senior partner at Prophet.
Chinese Brands Day, to be held on 10 May each year starting this year, approved by China’s state...
El Marketing Digital es el mejor aliado de las empresas
Andreina Ibarra
Las redes sociales brindan un sinfín de oportunidades para que las empresas logren aumentar sus ventas, promocionarse, tener contacto directo con sus clientes,...