Audi logra un perfect match para el cross marketing
Las promociones de cross marketing no son siempre fáciles. Y si se piensa en Airbnb y la promoción de un Audi que puede alcanzar los...
De Kardashian a Alexis: cómo los “influencers” cambian la cara al...
Por Daniel Pérez Pavez
Considerando que en Chile existen 1,7 millones de usuarios en Twitter, 10 a 15 millones personas están activas mensualmente en Facebook, 4,8...
Marketing today
Communication
Making Sense of the Marketing Measurement Mess
By Nicolas De Bellefonds, Dominic Field, David Ratajczak, Neal Rich, and Jody Visser
Winning means keeping score, and keeping score requires a scorecard. Yet in...
Adaptación al Móvil, clave del éxito en Marketing Digital
Por Emanuel Olivier Peralta
Cada día son más las personas que disponemos de un “smartphone”, una “tablet” o cualquier dispositivo móvil que nos permite avanzar...
How Much Should You Invest in Content Marketing?
Por Jayson Demers
Content marketing is a powerful marketing strategy for attracting new traffic, building your brand’s reputation and earning more sales and conversions. But even...
El Marketing Emocional: Una estrategia válida para Easy Taxi
Por Claus Narr Rubio
Santiago está entre las 10 ciudades del mundo con peor tráfico en hora punta. Así lo dio a conocer el fabricante de...
7 significant changes to digital marketing in 2017
By Nadav Olmert
From print to digital, advertising has grown to be one of the most crucial aspects of every business industry. Over the past...
McKinsey: The age of analytics: Competing in a data-driven world
Big data’s potential just keeps growing. Taking full advantage means companies must incorporate analytics into their strategic vision and use it to make better,...
The 60 Marketing Tools We Use at Buffer
Written by Alfred Lua
As a marketing team spread around the world — from the West Coast in the US to the East Coast in...
Marketing Personal: El ‘rey de los catálogos’ de la moda
Convertirse en la ‘Zara’ de la venta directa, por el concepto de ‘pronta moda’, es una de las metas claves de esta compañía. Foto:...
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