McKinsey: Mastering the digital advantage in transforming customer experience
By Oliver Ehrlich, Harald Fanderl, and Christian Habrich
Improving customer experience delivers real benefits to companies that successfully execute customer-centric strategies. Across sectors, satisfied customers...
Automatización del marketing
Por Emanuel Olivier Peralta / CEO & Founder de Genwords / revistas
Crear una estrategia basada en automatizar el marketing permite obtener procesos que funcionan sin la...
Marketing today
Communication
Tendencias del marketing 2017-2018
En 2017-2018 los marketers deben prestar atención a MAO: Mobile, Audiovisual y Omnicanal. Quien no lo entiende está fuera del juego.
Recordaremos al 2017 como...
El evento de marketing más importante de América Latina vuelve a Colombia
“Beyond marketing limits” – Más allá de los límites del marketing- es la promesa que ofrece el que se considera como el evento más...
Marketing in China: Forget About Supply and Demand—the Next Fight Is About Using Data
After receiving $3.5 million in Series A funding, Spotad announced it was taking its artificial-intelligence-driven mobile advertising platform into China, and in the process...
Adaptación al Móvil, clave del éxito en Marketing Digital
Por Emanuel Olivier Peralta
Cada día son más las personas que disponemos de un “smartphone”, una “tablet” o cualquier dispositivo móvil que nos permite avanzar...
Why Marriott Is a Content Marketing Mecca
JW Marriott's 'Two Bellman' is an action-comedy film produced Marriott Content Studios. Credit: Marriott Content Studios via YouTube
By Drew Neisser.
What's that adage? "Give a...
CÓMO COORDINAR EL MARKETING DE DATOS Y EL MARKETING DE CONTENIDOS
Por Karina Velázquez
El término marketing de datos es un concepto que se ha vuelto popular, usado para reforzar cómo la estrategia y la planeación...
How Visuals Will Impact Marketing in 2017, According to New Data [Infographic]
Written by Sophia Bernazzani
There's a reason most children's books are filled with pictures.
Sure, the pictures help parents keep their children still and quiet for...
Selective Distribution System And Trademark Exhaustion In India
Selective Distribution System
It is a system in which a supplier deals to only approve distributors who meet specified minimum criteria, and the distributors themselves...
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